Pipi Hobbies & Games
A character-led identity that brings the energy of collecting into a small hobby store’s branding, website and social content.
The starting point
Create an identity for a store selling trading cards and anime merchandise. The system needed to feel approachable and playful while working across a small digital storefront and promotional graphics.
The direction
Build around a compact illustrated mascot, a blue-and-pink palette and flexible logo arrangements. Carry those elements into the store’s website and customer-facing materials.
One character. Several touchpoints.
How the idea took shape.
01
Let the character carry recognition.
Early drawings explored several character directions. The final mascot keeps the face and cap readable, giving the identity a recognisable element that can also stand alone.
02
Make the mark flexible.
The circular signature, stand-alone character and horizontal lockup solve different layout needs. This keeps the same personality across a header, social avatar and printed card.
The next useful step is to document the storefront as actual desktop and mobile screens, including product browsing and product details. That would make the digital design easier to assess alongside the identity.
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